An American Minivan

The minivan is and remains the ideal transportation for the family.  The front wheel drive platform and two box design make it roomy and efficient.  The sliding doors allow an easy way for entry and exit.  Humans continue to be found in family groups and therefore a need for this type of vehicle still exists.  Honda, Toyota and Nissan still realize this.  Some European companies know this too.  The domestic manufacturers, however have seem to think differently.  General Motors and Ford stopped making their vehicles in this class years ago claiming a lack of interest.  The fact that others still produce a vehicle proves otherwise.  The harsh reality is that there was no interest in an inferior product.  A person looking for a vehicle for a family does not mean that there aren’t certain expectations like any other vehicle.   The vans that are on the market offer pleasing looks, performance and comfortable interiors.  Cars offer rear mounted cameras, full leather interiors, Wi-Fi, performance engines and style. Some cars even come with larger wheels and tighter suspension to perform as a ‘sport’ version.   A van that offers the same will sell.  Ford and GM need to recognize that.  American families want a van but they are discriminating.  They expect a van to earn their dollar.  It is time for a new van that meets the needs and wants of a modern driver.  It needs to offer refined features, it needs to look like a million bucks and list for less than $40,000.  GM and Ford, I hope you are listening.   The era of the minivan is not over.  The market is still there.   Your product is not.