The sad reality is this shopping day is supposed to be the beginning of the shopping season, not the pinnacle of it. I don't believe that this so called "Thanksgiving Creep" that caused stores to open earlier is going to make for increased sales or revenue. I believe that it will lead to protracted sales. History has shown us that there are better bargains to be found on other days. History has also shown us that the Friday shopper is finishing making major purchases. So therefore additional purchases after this event will probably not be significant.
The large issue here is the economy. It continues to lag as we try and fix some major financial missteps of our past. The average consumer does not have the same income to spend. People will continue to buy things for Christmas and I wish them well. The reality is people can't spend what they don't have. Forcing people to miss a family tradition of Thanksgiving is not the answer.